If you are a business owner, you must be aware of how important it is to think about the most effective small business marketing ideas. No matter how long you have been in business, there is always room for improvement.
Keeping your marketing relevant and making it a catalyst for growth is more important than ever in this era. So, here is a list of some small business marketing ideas and tips that you can follow to get a competitive edge.
Make Data Cleaning a Routine
Data cleaning is very important when it comes to making marketing strategies. Data cleaning should not be a task done once in a year. If you have been neglecting your database, your complete marketing strategy would be a waste. Successful marketing relies on data-driven decision making. If your data is inaccurate, it will affect your decisions. Make data cleaning a recurring monthly routine and you will be on your way to get accurate data.
Always Link Your Marketing to Sales
If someone is looking for your service or product, find the easiest, most attractive ways to get it converted to sales. Make sure that the core message that you want to give to your customers is simple, clear, and it demonstrates benefits.
Know your Audience
When considering small business marketing ideas, it is important to think about the audience. You must know who is your audience, and how you can help them. If you are a B2B firm, there will be an aim for a specific size of the customers. Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. It helps in giving you a target and direction. These personas can also be used to segment your list and drive better marketing messages. Also, don’t forget to take a funnel position into account when creating buyer personas.
Keep the Content on Target
When you are aware of your audience, it becomes easier to create targeted, relevant, and valuable content. The countless sales pitch is not the way to gain the trust of your customers. Instead, make it a goal to reach your audience on a more personal level. This is also the main concept behind content marketing.
Optimize Your Emails
In general, people feel that they get a lot of emails when communicating for business purposes. Email marketing for small business owners is important but tricky business. Great content does not guarantee that recipients will open your email. However, there are always ways to improve audience engagement, open rates, and conversions.
Few things that you can follow are :
- Sender address – Make sure your emails are coming from a recognizable sender name, preferably a business address.
- Subject Line – It gives an idea to a customer what is next and helps them to decide if it is worth clicking or not. So, you should have a good, relevant subject line for your email.
- Design – Make sure that your content is optimized for mobile viewing. It should deliver what you have mentioned in the subject line and it should be visually appealing and easy to read.
- Call to Action – Make sure you add a call-to-action in the email content and let your recipients know what you want them to do.
Know Your Competitors
You should be aware of the strengths, weaknesses, opportunities, and threats for your business. You also need to be aware of your competitors and what strategy they are following to be ahead in the market. If you do this, you will have a unique position in your business and it might help to improve branding.
Find a Way to Measure Success
These days, data speaks volumes. Now you can track your data and measure it through analytics software. You should set goals and deadlines, and also, measure ROI and look into ways to track impacts.
Boost Your Social Media Content
Social media plays a major role in online marketing. There are a lot of changes in social media marketing and it is harder to gain traffic organically. That is where paid advertisements and boosted posts can help.
Embrace Marketing Automation
When your business starts to suffer, it is time to reassess your plan. For that, you can take the help of automation. There are so many people who use marketing automation. A salesforce study found that 67% of marketing leaders use marketing automation. If you are looking for small business marketing ideas that will save time and money, be updated, and maximize referral leads and customer retention. Marketing automation can help you make the most of every customer interaction. This means you can identify warm leads, putting sales-ready leads to conversion.
These ideas and tips can help you run your business smoothly. You can follow the things mentioned in this blog and incorporate your own ideas. Keep thinking about your business and customers as both of them change, grow, and evolve. You will find new ways to improve the customer experience.
Research has shown that an average person spends more than 2 hours on social media. Facebook alone has more than 2.41 billion monthly users while Twitter has 327 million active users. Now, coming to WhatsApp, it is brimming with more than 1.5 billion users in 185 countries. This shows that social media is strong enough to make great strategic marketing for a business.
Business is all about numbers and after looking at the numbers mentioned above, it is clear that social media is a very strong platform for marketing. It could result in a good return on investment (ROI) to the business.
Now, it’s time to think about how can your business gain profits from social media? Or How can you make social media work for you? In this article, we have provided some tips and tricks to increase your business revenue with the help of social media platforms:
Make Your Social Media Channels Attractive: Use various attention-grabbing techniques to attract people to your business. Run exclusive promo on social media platforms like Facebook, Twitter, Instagram, and Youtube. These four channels are the most popular social media platforms and can give a major boost in your business profit when you post interesting and interactive content constantly.
Engage Your Followers: A personal touch can make your followers relate to what you share. To do so, study the response of followers and re-use the techniques they like. Use simple terms in posts, photographs, interesting hashtags, and questions.
Offer a Great Customer Service: It means immediate replies to customers’ messages and complaints politely. If you offer great customer service, your followers will recommend your company to their friends and nothing sells better than word of mouth.
Make Sense Consistently: It takes time and effort to make a good reputation in the market. Thus, consistency is necessary for social media posting and messaging to create a strong bond with customers. Understand what people connect with and project useful information accordingly. Stick with this formula and customers will stick to your brand.
Have a Social Media Budget: In order to advertise your brand on social media and get followers, you might spend some money, especially in the early stage. Then only, you can find useful resources on social media for advertising and marketing.
From getting clients to transforming them into loyal customers, social media has made it all possible and in comparatively less price.
Overall, social media is now playing a huge role in small business marketing. So, it is required to have a good understanding of these platforms. To do so, you need to reach people, collect their information and convince them to use your service and products. In this way, you can gain profit with the help of social media.
For any business, a warehouse is one of the most prominent places, as it is where you keep all your products, do the packaging, shipping and more. Hence, it becomes very important to ensure proper security at the warehouse.
However, most of the time businesses tend to ignore this and suffer losses. To the security of your warehouse, the first and foremost thing is to keep track of visitors who are visiting your warehouse.
How Many People Visit in Your Facility?
Every day, hundreds and thousands of warehouses facilities worldwide welcome visitors in the form of contractors, inspectors, consultants, vendors, and customers. No business can expect to function without the presence of these people. Yet they are outsiders and, there is always a risk for security and safety breach.
There is a high possibility that anyone from the visitors might end up being in the wrong area. External people are vital for the safe and successful operations of your business, but there are so many risks associated with their entry into the warehouse. Like someone with the wrong intention enters the facility, can insert an infected USB stick and damage the system or take a video or a photo of any confidential data. Due to all these reasons, it is important to track who visits the facility on a daily basis.
Threats in Today’s World are Larger
- People have been working to safeguard their facilities for a long time. But the threats today are larger and more far-ranging.
- The good news is that location management and visitor management technologies have come a long way in the last few years.
- Due to mobile technologies, artificial intelligence, and machine learning, it has become easier and more accurate to screen and track employees and visitors coming to your warehouse locations.
- You can also use facial recognition and gesture recognition to build security or identify actions that may require immediate attention.
- You can allot passcards as they do a good job by allowing only authorized people into specific areas of a facility.
- Even if you have not witnessed any incident where things have gone wrong, it is better to take safety measures to protect your products, confidential data and other things that you have kept at your warehouse.
- You can take these safety measures at other facilities also to run a smooth business.
Maintaining the safety of people and security of the physical elements within a warehouse, large or small, is a never-ending process. New threats and techniques emerge by every minute.
By knowing where people are, where they should be, and where they should not be is vital not only for running a business efficiently but for safety and security in case of emergency.
Property and security managers must make sure that they regularly check in with their peers and professional associations to keep an eye on new developments, threats, and solutions. The technology is always there to help in any way but everyone at the facility should also cooperate to keep the facility safe and secure. If till now you have not thought about warehouse security and safety, you can think now.
Selecting the Right Device:
As you now understand the importance of tracking the visitors in your warehouse, you might be interested in looking for the right devices. At Moglix, we offer a wide range of security and surveillance devices that helps you keep a tab on the security of your facilities. Visit our website now, and check out the latest assortment.
If you own a business, then you must be aware of how important it is to move forward with the new technology. Today, everyone’s life has a touch of digitization and the latest gadgets have become a part of daily life. You can easily see smartphones in every second person’s hand even in most rural areas. This is a new revolution in the country and no business should lag behind this transformation.
We can’t deny the fact that digitization has eased the way of doing business. It has made work faster, smoother and more efficient. This has also brought transparency in business, reduced costs and increased quality and standards of operation. One of the major areas where digitization has made a big impact is e-procurement. It is also known as Electronic Procurement, which is a process where business takes the help of technology and online applications to digitize the procurement and supply chain process.
E-procurement gives a new life to your business operations. It helps in automating all the business processes, eliminates the loopholes and gives your business a better chance to increase. Let’s have a look at a few benefits of e-procurement in your business.
If you are using e-procurement applications, you can have a clear picture of the purchase from various suppliers. If you are exchanging the documents online, the process will be faster. The automated process will eliminate any chances of mistake that happens with manual data entry work. If there would be any delay in payment it can be easily tracked.
E-procurement saves you money by preventing duplicate spending and saving costs associated with paper-based systems. E-procurement will also help in leveraging the volume of purchase.
One of the best reasons to adopt e-procurement system is that it offers a complete view of the procurement process. The e-procurement system includes all purchases, processed orders, payments, and invoices. If you want to make a monthly report, you can get access to all the data from the e-procurement system easily.
E-procurement makes it easier to write and analyze reports on your procurement systems, so you can ensure that your procurement procedures are going as per your policies.
E-procurement is less time-consuming than traditional procurement. It leads to faster payment at an early stage and brings more transparency in the process. Also, by using templates, paperwork can be filled out more quickly.
As we have already mentioned that e-procurement is a time-saving process. This electronic handling system simplifies the purchasing process and speeds up transactions.
Reduction of Errors
When you start doing all the work online there are minimal chances of errors. You can easily access your past transactions and get an idea about the difference.
E-procurement is the future of any business. It is a necessity in the age of technology and digitization. If you want to be ahead of your competitors then you should opt for e-procurement. It takes a business to new heights, increases profitability and eliminates any risk.
In the e-commerce business, the end product that you send to the customer has the most value. If the product received by the customer gets damaged in the process of shipping or delivery it does immense harm to the business and brand reputation. Hence, in the e-commerce business, the importance of packaging is manifold.
The main aim of improved packaging and labeling is to ensure the safe delivery of the product and effective promotion of the brand. Investing in packaging supplies provides an immense boost to the goodwill of the business. Therefore, you should give topmost priority to the packaging. Let’s first understand why it is important to invest in packaging.
Why Investing in Packaging is Important in E-Commerce
Most of the e-commerce businesses are taking great interest in the latest packaging technology and investing a lot of funds to improve the packaging and labeling of their products. The main objective is to provide the best service to the customers by delivering the products in the best condition. If customers are satisfied, they will become loyal to your website and become regular customers, indirectly increasing your business.
Reduces Company Costs
Many businesses tend to overlook the importance of packaging as they fail to understand that in e-commerce, the packaging is very important and helps in reducing the overall company’s costing. For instance, if the customer receives the product in the right condition, there are minimal chances of returns, because when a customer chooses to return your product, you have to incur additional costs to reship the returned product. In the case of a refund, you have to reimburse the cost of the product, which would again cut into the company’s profits. Hence, the packaging ensures that the product is delivered in good condition, thereby avoiding the extra costs.
Builds Relationship with the Customers
The packaging is a core aspect of building a relationship between a brand and the customer. If the product is well-packaged, it gives a lasting impression on the customer. The customer experience is what makes or breaks the brand reputation. Good customer experience helps in earning customer’s loyalty.
Creates Good Impression and Brand Identity
Good and proper packaging helps in creating a good impression of the product on the customers. Proper packaging also helps in creating a strong brand identity. You can add a label with the brand logo, brand name, etc. to stand out from your competitors and create a distinct value of your brand.
Promotes Brand Value
The packaging is just not a simple container that holds the product but is designed to ensure that the product is safe from any damage during the transit. The packaging should not be too complex or too sophisticated, but it should fulfill the objective. All it helps in promoting and enhancing the brand value.
Some General E-Commerce Packaging Tips
Use Appropriate Boxes for Shipment
Make sure that the box that you are choosing is in good condition and the right size.
Use Bubble Wrap or Other Packaging Material
If you want the products to reach the customer in good condition and do not break or damage, never pack them directly in the box and send for shipment. You should always use bubble wrap, foam, raffia on the box, etc to ensure safe shipping of the products. For better safety, you can also wrap items individually with bubble wrap. Make sure that the product kept in the box does not move around or else add more packaging material.
Close the Box Securely with Strong Tape
Another reason for damaged products getting delivered is the use of low-quality tape that gets open during the transit. Always use strong brown packing tape or reinforced packing tape which is wide enough. Make sure that you close every loophole on the top, bottom, and corners.
Always Recheck the Shipping Information
Apart from damaged products, delayed shipping also hampers your brand image. To make sure that this does not happen with your business, always use the complete and correct name and address so that the product gets delivered on time.
In the end, you need to understand the importance of good and proper packaging. Following and incorporating these simple tips while the packaging of any product can offer you great benefits. If you follow the above-mentioned tips and consider the importance of proper packaging your e-commerce will grow and the brand value of the organization will also be increased.
What makes a business organization successful – A phenomenal understanding of the market? A perfect vision? Growth strategy? Customer retention? A strategy that enables digital transformation? Or a value-driven customer focus? Well, the answer is all. These factors and more are responsible for a company’s growth and make it stand in this competitive world.
Along with these factors, one thing that is most important to ensure business success is innovation. Innovation keeps a business organization ahead of the curve and on the peak of something bigger.
If you create a list of the top 500 companies between 1955 and 2017, only 60 companies have been able to survive. It highlights the importance of innovation that makes them last longer.
Here are some ways that enable your organization to go beyond the generation of a couple of new ideas and turn into principles and the reason for success.
Welcome Multi-Faceted Approach: We often think that innovation is something that happens through clever marketing campaigns and brainstorming sessions about new products. But once keep the products aside and consider a multifaceted approach of innovation across the entire organization. Break innovation down into different substances and tackle it as an individual challenge. It will allow moving faster and with more operational agility.
Cascade Workshop for Active Employee Involvement: The communication of innovation strategy is one-sided and just raises awareness. It is more important to support employees’ communication and involve them in several activities. With the help of cascaded workshops on innovation, employees are picked up and are taught about:
- What innovation means to their field
- What is their role in this innovation process
- What they can contribute to the ultimate success
This results in action plans and influences the success-growth of the organization.
Empower your Employees to provide Values in New Ways: As a corporate value, innovation means creating a culture where every employee feels that he or she has the autonomy to find new ways of problem-solving. Leaders make smart decisions but they cannot do everything on their own and depend on the support of their team. Listening, mentoring, trusting, and empowering your team is necessary for innovation.
Failing is Fine: If you never fail, it means you don’t innovate much. When you are fostering a culture of innovation, it is inevitable to fail because failure is part of challenges. So, it’s fine to fail as long as you don’t give up fighting and innovating.
Learn from Past and Go for the Future: As per a survey conducted in 2015, 60% of the companies do not learn from their past mistakes concerning corporate innovation. Many leaders do not even understand what real innovation is. They do not spend time or learn anything from their past mistakes, hence they lack the ability to fix issues.
Learn from Innovative Companies: A culture of innovation can be established by looking at companies that are running successfully. Hire people with a passion for innovation. Also, develop an innovation process to eventually develop the skills and ambition of people.
Here are a few ways that companies can follow to support and create innovation.
- Invest time in understanding the essence of innovation.
- Create a proper project management scheme.
- Allocate the resources on the basis of their capabilities not availabilities.
There are various methods to fine-tune the culture of innovation. It is not always required to have an immense budget and plans with hundreds of measures. Start small and build it stronger for a perfect result.
MSME sector is one of the main factors responsible for the country’s growth and pride over the last few decades. This sector employs millions of people and contributes to the country’s exports and GDP. It strengthens the entrepreneurial spirit and opens countless opportunities for people.
Despite having good knowledge, there are several financing challenges that MSME sector faces in India. The formal financing system hardly reaches 16 percent of Indian MSMEs. This is why many small-time entrepreneurs find it hard to get access to the great working capital and struggle to pay off their debts.
Therefore, it is necessary to understand the common issues that every MSME face and the long terms strategies to bridge the credit gap and improve financial literacy.
Lack of Financial Literacy: Most people associated with the MSME sector belong to the low-income section and are educationally deprived. These people have the entrepreneurial spirit to start a small business. But it also means that in MSMEs, people generally don’t have sufficient financial literacy and exposure to make hard-headed business decisions. This inexperience causes them to make unfeasible financial decisions that lead to imbalanced working ratios. Therefore, they end up with low credit scores, an inability to leverage the latest technologies or high-interest rates.
So, a grassroots-level financial literacy program is necessary to be implemented in order to teach entrepreneurs how to better source, invest, and expand financing.
Lack of Trust by Traditional Banks: Traditional financial service providers often hesitate to provide MSMEs with financial support. Due to their small loan amounts, MSMEs are the less attractive customers for them. These banks also doubt the repayment capabilities of MSMEs. So, they apply strict regulations and also do not proper proportionate their returns. Thus, MSMEs are a high-risk sector for banks due to their low credit ratings.
Less Number of Borrowing Options: MSMEs prefer traditional banking channels. But these channels, take a long time to assess and release loans. Without the proper knowledge of digital lending channels, MSMEs end up spending resources to meet complex eligibility factors. It leads to further delay in financing and liquidity.
Lack of Liquidity for Expanding Operations: MSMEs work under the limitations of high inventory costs. Thus, they look for the simplest and quickest funding resources. These resources do not stay for a long time. So, MSMEs always race from one solution to another and never get the opportunity to achieve economic goals. This lack of liquidity can be enhanced with better financial literacy and profitable schemes to encourage high return investments.
These are some of the financing challenges that every MSME faces in India. Understand these points and try to eliminate them to achieve ultimate success.
Supplier Relationship Management (SRM) refers to interacting with third-party vendors that provide goods, materials, and services to the organization. It is easy to choose a supplier that is cost-effective and easy to work with, but maintaining that relationship is really difficult.
In the past few years, technology has improved due to which the supplier management has also gone through a major transition over a global scale. No matter what the company deals in, losing a good supplier might be a big loss to the company. It has been well proved that enjoy a relationship with a trusting supplier has many benefits. Therefore, in this article, we will explain how your business can create an excellent rapport with your suppliers and hence achieve a great supplier relationship management.
Supplier is just not a Vendor: Suppliers are your partners and this relationship should not be based only on financial transactions. It depends on mutual trust and loyalty. Make your suppliers feel that they are an important part of your business. Discuss them about your processes, products, and promotions. Also, listen to their concerns and try to understand them.
Analyze the Problems: Understand the root of the problem and do not assume and believe in unspoken rules. Miscommunication can increase friction and affect the relationship negatively. So, arrange supplier meetings and one on one interaction frequently that may fill the loopholes.
Acknowledge Mistakes: If there is any variable factor that has affected the strength of the relationship between business and supplier, immediately repair trust. In such cases, it is better to put in unparalleled efforts to refurbish the relations. Thus, acknowledge your faults and accept your follies.
Be Futuristic: It is essential to gain the trust of suppliers. If the supplier feels some genuine prospects with the partnership, they will commit. Buyers must also commit and put serious resources in action.
Transparency is Necessary: At last, the company must build a credible partnership with suppliers. There should be transparency between them to make a clear set of metrics.
A strong relationship will help you navigate disagreements and issues. A great supplier relationship offers a lot of benefits, and if you take the time to get to know your suppliers, your organization would run smoothly.
Are you a young graduate and planning to start your own business or have already stepped in entrepreneurship? In both cases, there are a lot of things that you need to know and understand.
Now, entrepreneurs are taking control and changing the complete market scenario. Many businesses are enjoying the warmth of success, yet there are many businesses that don’t meet the good fate and fail. There could be many reasons and mistakes that lead to the failure of these businesses.
In the competitive market today, it is very difficult to sustain success and very few businesses are able to do this. Most of the new businesses get stuck in their early stages and this happens due to the registration mistakes. So, let’s see what are the correct steps that you should follow.
Opt for the Right Legal Structure for Your Business
If you are planning to start your business, it is very important to know about the business formats, under which you can register. You can register your business as a private limited company or sole proprietorship firm.
Before deciding how you have to register your business, you should be aware of its advantages and disadvantages.
Single Ownership of Business
You may have seen many businesses in which individuals work all alone, and you find it a good idea to register the company as a proprietorship. However, at some point or another, you would require the assistance of more than one individual for the fruitful working of the business.
As your business is expanding and increasing, you would get more individuals to keep things in charge. You also might need to consult specialists in regard to various facets of the business. Hence, it is very important to think thoroughly before registering your business.
Treat Employees as Assets
To run any business in a proper manner, you need capable employees working for you. To motivate your employees and deal with their emotional and mental health at work, you have to offer ideal motivators to them.
Many companies hold various engaging and exciting training workshops and persuasive seminars to keep the worker fit and stress-free in the working environment and that helps them to work properly and efficiently.
Do Not Delay in the Launch of Business
Never make the mistake of running a business without registering it. If you have a field-tested strategy do not postpone the registration under the reasonable system and acquire the legitimate insurance of your business.
Financial support is fundamental to the development of a business. While picking the business structure, you should be extremely cautious and unpretentious where you could deal with the capital and handle the unexpected difficulties on the way of your startup expansion.
Registration Mistakes About Managing Taxes
Most of the entrepreneurs are not aware of the taxes and other aspects, which are essential for everyone eventually in time.
When you start a business, managing duties is a different responsibility in itself. Before beginning the business, you should counsel a firm, where individuals could teach you how the registration should be done in advance. There are a lot of registrations and licenses, for example, shop and establishment permit, GST registration, professional tax, EPF, etc.that you need to follow.
So follow the correct steps in order to register your business. Avoiding registration mistakes can be beneficial for your business and you can make your startup or business run smoothly without any issues.
No matter what is the size of the business, or what product it deals in, technology is very important for your business. Technology not only helps you generate leads thereby increase the revenue but also help you understand the behavior of your clients of their feedback.
Let us understand, how technology is changing the way you do business or how you communicate with your customers.
Improves Business Communication: All businesses rely on several aspects of technology for communication such as email, instant messaging, skype, video conferencing, etc. Communication failure can lead to business disasters. The technology ensures that you can communicate in even the most difficult situations. Thus, technology plays a very important part in improving business communications.
Increases Efficiency: There is no secret that there have been advancements in technology in recent years. Advancements are strategically designed to improve efficiency and reduce laytime in office.
Protection of Important Assets: Cyber attacks have been growing since the past few years, so too are cybersecurity defenses. In an era where all the important business data is stored in the cloud or on endpoints, it is necessary to employ security technologies to protect the data. There are various tools and software available that safeguard the confidential and important data of a company from being hacked.
No Limitations: Businesses across the nations are diverse in needs and cultures. Technology helps these businesses to spread their empire throughout the globe. There is no limit to what you can accomplish with the help of technology advancements. Great targets can be achieved with it.
Saves Time and Money: Now, technology performs various tasks for which we used to depend on the manual efforts. This allows employees to focus on other important duties. It saves money by cutting employee expenses and improves productivity.
Increases Business Capacity: Technology allows a business to reach more people in less time. Businesses use a variety of technology mediums to communicate the clients, potential clients, and experts. Webinars, e-newsletters, and blogs are hosted by technology. That is why it increases the capacity of businesses to work together through CRMs.
Improve Work-Life Balance: Technology also enables employees to maintain a work-life balance. From work-from-home to work at remote locations, improved network connectivity allows employees to work smoothly. Most businesses work paperless, so employees are also able to work at flexible hours outside the office.
It can not be denied that technology ultimately made living worthwhile. So, one has to be responsible enough in utilizing the power of technology and enjoy its benefits.